Creativity at the Service of Sustainability

Creativity in management needs to be expanded in order to identify ways to contribute to reversing the kamikaze trajectory of the global environment. Have you ever thought that by increasing the efficiency of your operations, you are also contributing to sustainability?

The Fracht Group’s chairman, Ruedi Reisdorf, addressed this issue thoughtfully in one of his press releases, listing several practical strategies that companies and individuals can adopt.

  • Opting for less carbon-intensive modes of transportation – such as sea and rail freight, rather than air and road – is one way to contribute to sustainability.
  • This choice is often based on the trade-off between time, quality and price, and it is usually only possible to optimize two of these factors.
  • The use of emerging technologies, such as hydrogen or electric trucks, is another way to mitigate environmental impact, although these technologies still face significant challenges, such as a lack of supply infrastructure and limitations in range. Electric vehicles, for example, are only suitable for short journeys, such as to ports, warehouses and cities.
  • Partnerships with customers and suppliers can also result in more sustainable solutions. Collaboration can facilitate the adoption of environmentally friendly practices, allowing both parties to share in the benefits of a greener supply chain.

As Reisdorf points out, the commitment to green transportation must be a collective initiative. “Whenever possible, we should offer a transportation option that is environmentally friendly, along with the best price solution that the customer requests”, he says.